Exit Strategy: eporta (Acquired by Shopify)
Challenge
The Focus: Building for Acquisition.
The Craft: Creating value that major players want to buy.
Moving from a simple B2B marketplace to a complex workflow tool for high-end interior designers.
The Hook
Designing the "Tradehub"—the strategic asset that made eporta an irresistible acquisition for Shopify.
The Outcome
Successful acquisition by Shopify; Tradehub features were cited as a primary driver of platform value.
The Strategy
The "Tradehub": Designing an end-to-end project management tool that locked users into the ecosystem.
Lean Leadership: Leading a nimble team to out-innovate larger competitors through rapid prototyping and deep user empathy.
Value Proposition: Positioning design quality as a key differentiator in a crowded SaaS market.
