Showcasing my design principles in practice through some examples of my achievements as a design leader.
Hyper-Growth & ROI: Cazoo
Driving 312% revenue growth through strategic post-sale optimisations and research-led reductions in cost-to-serve metrics.
BUSINESS IMPACT
Legal Software Transformation
Harmonising legacy platforms across five international markets into a unified, AI-enhanced ecosystem for global legal professionals.
SYSTEMIC COMPLEXITY
The Target Product Experience (TPE)
Aligning C-suite vision with execution through North Star prototyping and frameworks to de-risk high-stakes product roadmaps.
PRODUCT STRATEGY
Exit Strategy: eporta
Designing the strategic "Tradehub" assets that transformed a niche B2B marketplace into a primary acquisition target for Shopify.
PRODUCT ECOSYSTEMS
Scaling Design Organisations
Scaling teams from 35 to 70+ by designing the operational systems and career frameworks that drive craft excellence and high retention.
ORGANIZATIONAL DESIGN
Making Design Visible, Valuable, and Undeniable
Elevating UX from feature factory to business driver through storytelling, education, and consistent executive engagement.
DESIGN ADVOCACY
Building the Engine Room of Design Excellence
I created operations, governance, and culture systems that enabled design teams to scale without losing quality
UX OPERATIONS