Hyper-Growth & ROI: Cazoo

Driving 312% revenue growth through strategic post-sale optimisations and research-led reductions in cost-to-serve metrics.

BUSINESS IMPACT

Legal Software Transformation

Harmonising legacy platforms across five international markets into a unified, AI-enhanced ecosystem for global legal professionals.

SYSTEMIC COMPLEXITY

The Target Product Experience (TPE)

Aligning C-suite vision with execution through North Star prototyping and frameworks to de-risk high-stakes product roadmaps.

PRODUCT STRATEGY

Exit Strategy: eporta

Designing the strategic "Tradehub" assets that transformed a niche B2B marketplace into a primary acquisition target for Shopify.

PRODUCT ECOSYSTEMS

Scaling Design Organisations

Scaling teams from 35 to 70+ by designing the operational systems and career frameworks that drive craft excellence and high retention.

ORGANIZATIONAL DESIGN

Making Design Visible, Valuable, and Undeniable

Elevating UX from feature factory to business driver through storytelling, education, and consistent executive engagement.

DESIGN ADVOCACY

Building the Engine Room of Design Excellence

I created operations, governance, and culture systems that enabled design teams to scale without losing quality

UX OPERATIONS