Scaling High-Performance Design Orgs
Challenge
The Focus: Merged Team Structure & UX Operations.
The Craft: The "architecture" of a team.
Rapid scaling (from 35 to 70+) often leads to fragmented culture, inconsistent quality, and "design debt."
The Hook
Building design teams that don't just "make things pretty," but act as strategic business partners.
The Outcome
100% of the team feel informed by leadership
83% feel they can be their authentic self at work
The Strategy
Career Frameworks: Designing a 1–5 competency matrix to provide clear growth paths and reduce turnover.
Operational Governance: Implementing the "Design Crit" and "Health Survey" loops to maintain craft excellence at scale.
Resource Optimisation: Moving from tactical "feature factory" designers to embedded strategic partners.
