Learnings, Product Design Venessa Bennett Learnings, Product Design Venessa Bennett

Connecting Moments to build influence

People often believe that building influence happens overnight, but it actually results from a series of cumulative moments. To do this strategically, one must be intentional in approach, starting with identifying key stakeholders and understanding their impact on design decisions and their familiarity with design. A stakeholder map can help categorize them based on design friendliness and influence, with different tactics for each quadrant. Focus on building relationships with those who understand design and have worked with you before, using case studies to influence others. For less familiar stakeholders, prioritize education about design and how you can support their challenges. When engaging stakeholders, understand their challenges and communication preferences to develop tailored strategies. Communicating broadly through channels like Slack, Teams, newsletters, and workshops can also amplify influence. Keep track of moments when your work makes a difference, both for team reflection and reporting to leadership, aligning your efforts with company goals.

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Leadership Venessa Bennett Leadership Venessa Bennett

Authenticity as Your Anchor

A common challenge for emerging leaders is losing their sense of identity and feeling the need to conform to a certain image of leadership. Authenticity is crucial in leadership because it helps build trust and confidence. Transitioning from doing to leading can be difficult for designers, as leadership involves influence rather than tangible output. Knowing your values and strengths allows you to be honest, delegate effectively, and foster relationships.

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Careers, Leadership, Learnings Venessa Bennett Careers, Leadership, Learnings Venessa Bennett

Building Your Personal Brand as a Design Leader

Discover how design leaders can develop an authentic personal brand that reflects their unique leadership style and values while creating meaningful contributions to the broader design community. Learn strategic approaches to crafting your design leadership story, creating resonant content, and building quality professional relationships that elevate both your career trajectory and the design industry as a whole.

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Leadership Venessa Bennett Leadership Venessa Bennett

The Competency Matrix: A Strategic Tool for Design Team Management and Development

A competency matrix provides design leaders with a visual map of team skills that strategically informs hiring decisions, facilitates targeted professional development, and enables skill-based work allocation. This comprehensive guide explains how to create and maintain an effective skills matrix for UX teams, covering both technical and soft skills assessment using a simple 1-5 rating system, while avoiding common pitfalls to build more balanced, capable design teams.

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Learnings, Leadership Venessa Bennett Learnings, Leadership Venessa Bennett

Key Learnings from 2024

In reflecting on the past year, the author shares key lessons learned from 2024, marked by achievements and setbacks. The importance of slowing down to prioritise tasks, trusting one's instincts in decision-making, and embracing uncertainty within a professional environment are valuable insights. Ultimately, the author views the year positively, recognising the growth and knowledge gained despite challenges.

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