The Target Product Experience (TPE)
Challenge
The Focus: Product Vision & Strategy (The "How-To" Framework).
The Craft: Visualising the future to align stakeholders.
Disconnect between C-suite ambitions and engineering execution, leading to wasted roadmaps.
The Hook
Strategy is invisible until you design it. I use the TPE framework to turn abstract business goals into a tangible North Star.
The Outcome
We enabled drivers to sell warranties directly to customers (32% increase in contribution margin), centralised exception reporting to track inventory accurately (76% reduction in logistics failures), and decommissioned two legacy systems—saving thousands in licensing costs while improving data accuracy and team productivity.
The Strategy
The North Star: Creating high-fidelity "future state" prototypes that act as a visual contract for the company.
Cross-Functional Sync: Facilitating "Discovery Sprints" that bring Product and Engineering into the design process early.
Product Principles: Created product principles to help guide decision-making
Phased Roadmap: Created a roadmap of key initiatives and milestones across the department
