Global Transformation:
Dye & Durham
Challenge
The Focus: Enterprise Complexity & AI
The Craft: Simplifying the complex
Integrating five legacy legal-tech platforms into a single, cohesive, AI-powered experience without alienating a conservative user base.
The Hook
Navigating the "messy middle" of a multi-billion dollar global acquisition and AI integration.
The Outcome
85% increase in DAUs and 200% increase in search volume, directly attributed to the redesigned global interface.
The Strategy
The Unified Platform: Designing a scalable design system that supported five international markets and multiple languages.
AI as a Utility: Leading the UX for AI-driven search, transforming how legal professionals interact with massive data sets.
Stakeholder Influence: Moving the needle from "design as a service" to "design as a driver" at the Executive level.